Number of domestic travels in Japan 2014-2023
In 2023, the number of domestic trips undertaken in Japan amounted to approximately 497.58 million, increasing considerably compared to the previous three years. However, the value was still significantly below pre-COVID-19 pandemic levels.
Most popular travel destinations
The most visited prefectures by Japanese travelers are primarily regions surrounding large metropolises and well-known tourist attractions, with Tokyo prefecture heading the ranking. The capital city is a major destination of business-related travels, being home to large multinational corporations. At the same time, more than half of Japanese visitors were traveling to Tokyo for the purpose of leisure and sightseeing in 2022. While the city center draws in travelers with its bustling city life, mountainous regions on the outskirts are popular for nature sightseeing and outdoor activities.
What do tourists want to do?
The leading goals of domestic tourists in Japan were relaxed leisure activities, such as nature and scenery sightseeing or bathing in a hot spring (onsen). A tourist hotspot known for its scenic view surrounds the active stratovolcano Mt. Fuji, which is a national symbol of Japan. The highest mountain on the archipelago attracts more than 200 thousand mountaineers to its peak yearly. It is popular among leisure tourists, who want to relax in the famous hot springs of Hakone town at the border of the Fuji-Hakone-Izu National Park.
Most popular travel destinations
The most visited prefectures by Japanese travelers are primarily regions surrounding large metropolises and well-known tourist attractions, with Tokyo prefecture heading the ranking. The capital city is a major destination of business-related travels, being home to large multinational corporations. At the same time, more than half of Japanese visitors were traveling to Tokyo for the purpose of leisure and sightseeing in 2022. While the city center draws in travelers with its bustling city life, mountainous regions on the outskirts are popular for nature sightseeing and outdoor activities.
What do tourists want to do?
The leading goals of domestic tourists in Japan were relaxed leisure activities, such as nature and scenery sightseeing or bathing in a hot spring (onsen). A tourist hotspot known for its scenic view surrounds the active stratovolcano Mt. Fuji, which is a national symbol of Japan. The highest mountain on the archipelago attracts more than 200 thousand mountaineers to its peak yearly. It is popular among leisure tourists, who want to relax in the famous hot springs of Hakone town at the border of the Fuji-Hakone-Izu National Park.
